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Apple Vision Pro marks the biggest experiment yet in the field of “spatial compu…

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Apple Vision Pro marks the biggest experiment yet in the field of “spatial computing,” which its boosters argue has the potential to be the next era of tech — a shift on par with the emergence of mobile computing in recent decades.

What are the benefits of being an early adopter company? What are the barriers to entry? What are early adopter companies really doing with Apple’s new hardware? And what do they hope to get out of their investments?

Tap the link in our bio to learn more — and for a dive deep into the early-adopter strategies of Lowe’s, e.l.f. Cosmetics, Hanifa, and the PGA Tour.

Artist credit: Justin Sullivan/Getty Images

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